The hedges are displayed in Paris '' Colette '' shop in Paris, We are expanding the market beyond Europe through the renewal of brand identity (BI) that reflects the global trend, launching the Global Strategy Line, the 'Artist Edition Line' and opening up the Global Hedge Pop-up Store.
From July 31st to August 5th, hedges will be exhibited in the showroom of the famous colette in Paris, France, which is the first traditional casual brand in the world and is known as the epicenter of the world fashion trend.
The first collection of the global strategy line 'Artist Edition' which Hedges will develop from the second half of this exhibition will be unveiled through this exhibition. 'Collette', located on the rue Saint-Honore, has steadily introduced products leading the world fashion trends every season since its opening in 1997. It is also known as 'Opening Ceremony' in the US, '10 CorsoComo' in Italy, Is one of the top three editorial shops in the world, and is regarded as the beginning of the lifestyle editorial shop, which has now become fashion trend.
In particular, 'Colette Show Window' which displays one or two brands that intend to introduce intensively every month and displays them on the entrance window of the shop will be displayed,
Starting in China in 2007, the company has continued to expand into Asian fashion markets including Taiwan and Japan, The 'Artist Edition', which has been established for several years in order to jump over Asia and become a global brand, has become one of the most popular casual brands in Asian fashion market by securing more than 270 stores in China. Inspiration from various brand identities including hedge's logos and symbols
Hedges is the first collaborative artist, a renowned art director in France and a CD (Creative Director) of French cosmetics brand BULY 1803, 'Ramdane Touhami', and the first 'Artist Edition' product, which will work with Ramtana Tuami, will be on display in the showroom on the first floor of the colette until August 5,
The first collection of 'Artist Edition', released in over 100 different styles, ranging from pants, shirts and jackets to sensual colors, , A combination of unusual materials, such as T-shirts from 70 to 150 euros, skirts from 225 to 420 euros, jackets from 435 to 570 euros, and coats from 405 to 885 euros
Starting with this collection, hedges will showcase different styles through various collaborations that cross the border with distinguished artists from all over the world. I plan to build up.
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