The new brand campaign 'I MOVE ME' is a modern reinterpretation of Asics' founding philosophy,
The 2017 London International Athletics Federation (IAAF) World Championships will be held in the beginning.
Asics 'I MOVE ME' campaign was launched in 1992 ASICS Spy "I MOVE ME" is a brand message that is the biggest brand change ever since the logo was released. "I MOVE ME" is an extension of Asics' 70-year philosophy that "a healthy mind is in a healthy body"
ASICS is the official IAAF partner, launching 'I MOVE ME' from July 31st at the IAAF London World Championships in 2017. The image that gives a strong impression of the movement
This event will be held on August 2 at London's Regent Street, where the flagship store of Asics opens. And the new store will allow customers to experience the first ever changed Asics. Through this event, Asics will develop a brand campaign that is closer to its customers.
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