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The overseas collection line of the designer shoes brand ' SUECOMMA BONNIE ' of the Kolon Industries FnC division (hereinafter referred to as Kolon FnC) is steadily increasing sales in Korea. ]
Schumma Bonnie is a brand made by domestic first-generation shoes designer Lee Bo-hyun in 2003, and has formed a strong mania group both in Korea and abroad with its outstanding quality and unique design. Since its launch, Schumma Bonnie has been presenting its collection line four times a year in accordance with the overseas collection season every year. As of 2017, 72 stores (including outlets) and more than 100 editorial shops and department stores in 20 countries It is circulating.
In Korea, the collection line and the domestic line are developed separately. Recently, the sales portion of overseas collection lines is increasing. Of the products produced for domestic sales, the portion of overseas production lines is 20% higher than in 2015, but sales are expected to steadily increase to more than 40% in 2017.
Among the overseas collection lines, the highest selling rate in the domestic market is 'Melody sneakers and sandals (348,000 won each)', which is a combination of pure pearls and colorful crystal cubic decor.
Sabrina sandals (348,000 won), which is a luxurious feeling, and 'Blossom slip-on' (298,000 won), which emphasizes femininity by the soft floral decoration on the feet, are highly sold.
Lee Bo-hyun, director of Shukma Bonnie, said, "Domestic lines have been developed to meet the needs of domestic consumers with a simpler and more wearable style than overseas collections." The increase in domestic sales of overseas collection lines will maintain a comfortable grip,
It is a result of disproving the beauty of women as well as the fact that shoes with '
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