In particular, it has attracted attention because it achieved achievement in one year after Nepa Sun-hyo took office.
Nepa announced on October 10 that it has exceeded sales-based cumulative sales of 178.6 billion won from January to June 2017. This is the highest number of domestic outdoor brand cumulative sales in the same period. Although it is based on the first half of the year, it is highly regarded as a result of the recession in the outdoor market and changes in consumption trends.
Nepa was able to advertise in the first half of this year, according to the trend of the existing outdoor stereotypes out of the stereotypical 'outdoor' concept is a point. Nepa has continued to emphasize the 'style' of outdoor through marketing activities aimed at the psychology that it wants to be stylish at the moment of outdoor activities. Last year, it introduced new trend in light color down and heavy down color This led to the alaska downturn, known as the battle of the day.
Product that emphasizes the pit to reinforce the style by strengthening the 'style' This year, the company introduced a stylish product that can be worn in everyday life as well as outdoor activities such as upgraded color and materials from existing polo shirts Leading to good performance.
In particular, it is analyzed that the advertising campaign that emphasized the 'pit' that creates a slim silhouette by using the body line as the model of Jeon Hyun is the main factor of the increase in the sales of the Wannabe image that consumers want to follow. .
Fremotion jacket emphasizing pit which is main product of S / S season of this year showed high sales and contributed to achieve first place in first half of the year
In addition, the pre-motion line that provides optimum activity by maintaining the right posture and fatigue by exercise, domestic walk-ing The cold work material is applied to the upper part of the first for the first time, and free work walking which can feel the cooling feeling from the moment of wearing. The products of the company also contributed to the sales as an issue.
In the analysis of Nepa's internal success, it was a good result that Lee Sun-hyo, CEO and Lee Hee-joo, the head of the commodity headquarters,
Lee Sun-Hyo, who took on the role of a fashion manager who will solve the crisis in the outdoor market in particular, is expected to achieve results in the second half of the year with his accomplishments in his inauguration as he demonstrates his strengths and know-how on brand strategy.
Nepa CEO Lee Sun-hyo said, "It seems that the launch of products that define new style of outdoor style targeting customers who want to stylish anytime and anywhere, and various marketing activities have led to good results in the first half of this year. In the second half of the year, we will continue to maintain good results with products that have the style and functionality of Nepan changing stereotypes of existing outdoor products. "
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