Montclair will again launch the 2017 F / W ad campaign with Annie Leibovitz and Liu Bolin following last season
Beyond the price, the impossibility of 'disappearing', Liubolin reproduced surreal and fantastic performances like a chameleon for Montclair.
He leapt into the majestic northern European winter landscape of the brand's DNA, leaving only his silhouette. In the campaign Iceland shows a metallic sea with a frozen glacier and consists of a combination of colors such as gray series and sky blue.
The landscape of Iceland is incredibly covered with giant icebergs and jagged ice sculptures in which Liubolin melts into almost transparent appearance.
Liu Bolu was born in Shandong Province, China in 1973, and is based in Beijing. He is known as "Invisible Man" and has earned an international reputation.
He is very popular with his signature style, which completely melts himself in the surroundings. Ani Lebovitz, famous for her symbolic and intense photography, has been working on the Montclair campaign for the past six seasons.
The new campaign for 2017 F / W in Montclair represents the adventure, challenging awareness, intimate dialogue with nature, the power and vitality in the extreme, .
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