H & M announced that it has partnered with Ardem (ERDEM) to collaborate on new designers. The London-based udem is a must-have designer who has been supported by fashion labels and sellers around the world. In addition, pioneering filmmaker Baz Luhrmann plans to add to this collection with a unique storytelling imaging technique. ERDEM x H & M will be launched in some stores and online stores worldwide from November 2.
Arthur designed the first men's collection with a new women's collection for collaboration with H & M. Daddy is a designer who believes in the power of beauty, and draws historical data and personal stories into his designs. ERDEM x H & M will reinterpret the design themes of the main collection using prints, textiles, and delicate designs that became the basis of the designer's dignity.
"We are very pleased to be working on a new level of design, including a first attempt at men's collections through collaboration with H & M." "We are excited to work with Baz Luhrmann, one of the most important storytellers of our time. I will. "
"I think fashion is more than just a costume. It is a form of expression and an independent art form. We want to deliver a unique collection story through collaboration between udm and H & M. "
Ann-Sofie Johansson, H & M's creative adviser, "has been fascinated by his vision from the moment he started talking about udm and collaboration," said ERDEM x H & M, which is full of beauty, detail, It's an alluring world. It is a special collection that anyone wants to wear. "
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