Idah said that 90% of the initial production was completed in less than a month since its launch in early May, when the flagship product 'Toshio' was released in early summer.
We will proceed with the reorder for the summer when the heat wave starts in earnest. Presently, we are making reservation sales through iDeal nationwide offline stores and official online malls. The reorder products will be sold from mid-June.
Ider 'Toshio' is a pants with ICE-T METAL which is a 3D functional cold feeling technology developed by itself. With excellent moisture absorption and quick drying and breathability, it has a cool, constantly cool and cool thermal effect every time it touches the skin with low thermal conductivity titanium dots.
In addition, it has a simple slim fit that makes it stand out with a sophisticated body silhouette. It is a neat solid color and it is possible to produce various sportswear as well as casual clothes naturally.
Ider explained that the popularity of ice pants was due to an increase in consumers looking for summer clothing that could cool off in the early summer. Especially, it was analyzed that it was the main factor in achieving the early stage of the successful launch of cooling pants products and various marketing activities, as opposed to the cooling t-shirts in every summer.
Woo Jin-ho, the director of product planning, said, "We launched Ice Pants as a differentiated strategy in the cold-weather T-shirt competition in the outdoor industry, which was getting tough in the summer, and got great attention from consumers and recorded the initial release."
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