After the opening of Siheung Premium Outlets, the cumulative number of visitors reached about 1.5 million, which is about 50% higher than that at the opening of Paju and Busan Premium Outlets. Considering that Yeoju Premium Outlets have 8.5 million visitors last year, it is expected that the number of annual visitors to Siheung Premium Outlets will surpass 10 million.
As a result of analyzing the distribution of visitors by region, it was found that about 70% of the visitors came within 30 km radius of Siheung, Ansan, Incheon, Bucheon, Kwangmyu, Anyang, Uiwang, Osan, Suwon.
Compared with the fact that the proportion of visitors to the area is around 23% within a radius of 30 km of Paju Premium Outlets, active customer flow from the first commercial area is leading the successful launch of Shiheung Premium Outlets.
Three successful strategies such as 'healing resort', 'regional specialization' and 'family friendliness' contributed greatly to the success of the Siheung Premium Outlet in the southwestern region of the metropolitan area
First, Siheung Premium Outlet, unlike the existing shopping mall, set up the concept of "shopping resort that heals urban people tired of everyday life."
In a long-term recession, he proposed a new lifestyle in consideration of the consumer's tendency to pursue relaxation and healing. To this end, based on the exotic architectural style of the Spanish coastal town concept, the facilities such as the Central Garden, the Sky Garden, the Pet Park, the children's playground and the Futsal Stadium were strengthened and the European cafe terrace and resting space were created throughout the center.
As a result of these efforts, the local mam community got the nickname of 'Cynthia (' Sima Simyeon Siheung Premium Outlet 'in front of the three letters)', and enjoying relaxation, play, It is being reborn as a local attraction.
In addition, Siheung Premium Outlets have an excellent point of view that 12 million people reside within 30 km radius and 5 highways meet.
In order to maximize these advantages, we wanted to create premium outlets that we would like to visit every day.
First, community-friendly community contents that enhance the convenience of life such as Mollys Pet Shop, No Brand, Books Libre & Starbucks, Juno Hair, etc.
In the meantime, there are many kinds of seafood such as Seonbang / Fani / Moonbaengdong yangkol (Seolseon Han), Sokcho Central Market seafood chanpon (lunch), Shimasushi (Japanese food), IM Abberger / Miz Container / Monster Bread The first F & B brand to be launched as a premium outlet.
Especially, 'Taste Village', which upgraded the existing food court, was created to enable a classy meal on a European cafe terrace.
As a result, the number of visitors on weekdays increased from 50% on weekdays compared to the holidays of Shiheung Premium Outlets, which is about 30% higher than that of Yeoju, Paju and Busan Premium Outlets.
Meanwhile, Siheung Premium Outlet has implemented a family friendly content strategy to enhance the visit of family members
In addition to the large outdoor playground, merry-go-round, mini train, futsal stadium, and other 2,200-square-meter playgrounds, The Sony and Samsung mobile stores have enabled Virtual Reality (VR) and have attracted the Marvel Store, which sells Marvel's popular character products for the Kidult.
In addition, in the MD composition, a special shop such as a children's house and a dwelling house was created in a two-story indoor shopping mall called 'The Mall', and household appliances and furniture categories were introduced to enable one-stop shopping for family members.
Popular sports brands such as Nike, Adidas, Desert, Under Armor, and New Balance have grown in size as mega stores, and all of these brands have been ranked in the top 10 in sales. As a result, the proportion of the third to forties who visited Siheung Premium Outlets for one month after the opening was about 72%, and the visits of family members were high.
Shin Byung-hyeon, CEO of Shinsegae Simon, said, "Based on our successes, we will continue to improve our content and differentiate our marketing efforts to become a representative shopping, tourism and cultural landmark in the Southwest of the metropolitan area, which is loved by both domestic and foreign customers."
The Shinsegae Simon Siheung Premium Outlets, which opened on April 6th, are the 4th store after Yeoju, Paju and Busan. It has a land area of about 147,000 square meters (about 45,000 square meters), a business area of about 42,000 square meters (about 13,000 square meters), and about 2,700 parking lots. .
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