Google might have its sights set on numerous different software and hardware projects, but it has not forgotten about its search engine roots. Today, the company announced an update to its Google app and mobile website that taps into services like Eventbrite, Meetup, and Songkick to give you a bird’s eye glance at what events are around you.
Say you search for “jazz concerts in Austin,” or “art events this weekend.” Results that pop up will now display specific information about the event, such as its name, when it begins, and where it will be hosted. You can also filter through events by time, whether they start up the day of, the next day, or the next week.
If you are the adventurous type, you can type “events near me” and get a general glance of what is going on around you. Regardless of how you search for an event, you are able to purchase tickets and learn more about the event, all from the search result. The idea is to consolidate your usage of other services and funnel it into a Google search — instead of searching through several different services, why not do it through one?
Of course, Google also wants more folks using its search engine, but it does look to make things a little easier for event-goers. If you are such a person, the update to the Google app seems to be a slow rollout, though it should be available to everyone relatively soon. In the meantime, if you are an event creator, you can check out the guidelines for making your events more discoverable.