The store that broke monthly sales of 200 million won in the women's wear brand was born.
Crocodile Lady, a leading fashion group, announced that Crocodile Lady Bucheon Wonjong Branch achieved sales of 200 million won last month. This is more than doubled from the same period last year.
In addition to Bucheon Wonjang, Suwon Nammun Branch, Gyeonggi Chungwang Branch and Lotte Inonewon Branch have exceeded 100 million won in monthly sales. Crocodile Lady Average sales per store rose an average of 10% over the same period last year.
Crocodile Lady believes that outdoors sales, such as coats and long padding, due to the cold weather this winter, and the ongoing brand renewal from last year have also affected sales. In particular, the stores that renewed their operations with the new BI and SI of Crocodile Lady, including the Bucheon Wonjin branch, are continuing to grow by double digits every month.
"We are pleased that the brand renewal, the younger and more diverse lineup of products, and the synergy between the headquarters and the merchants are leading to sales," said Noro Gil, president of Crocodile Lady Business Division. "Based on our solid brand identity, "We will achieve even greater results this year through a variety of activities that are designed for women's lifestyles, products made from good materials, reasonable prices, and customer-focused activities."
On the other hand, Crocodile Lady plans to increase sales by more than 250 billion won this year by increasing the number of stores, strengthening the reading products by season, and differentiated communication with customers.
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