Life sports brand LeCap (LECAF) has selected actor Hyun Seok as the new face of the brand in 2018.
Leukap has decided that for the last decade, actor Yeon-suk has been growing not only in genres and characters but also in films, dramas and musicals as well as in various fields as a photographer. I said. Leakaf emphasizes the heart throbbing through the sports with the slogan "It is a real sport that the heart must run" and establishes a genuine brand image as a domestic sports brand.
Flexible stones were stretched before the exercise at the athletics field where Leucaup 2018 SS pictorial photography was taken, and the natural pose such as fixing the shoelace, and the depth of the eyes and the sporty sensibility were displayed.
It has completely extinguished the training wear fashion which is the flagship product of LeCargo, such as showing distinctive white skin and superior figure.
LeCafe will announce the products and values of sports line such as running and walking through various marketing activities with the brand model flexible stone, and strengthen its position as a life sports leading brand.
The company plans to enhance its dynamic and vibrant brand image by expanding the consensus with lifestyle sports people who pursue healthy life by emphasizing product performance and reasonable price based on their own technology.
An official of Leakap said, "As the sporting event is scheduled to take place this year along with Athletic Trend and competition in the sportswear market is expected to become more intense, we want to convey the authenticity of the sports brand to our target more effectively. I think it is the most suitable model for expressing the authenticity of Leakaf, and I expect to see more dynamic and vibrant brand image through synergy. "
Meanwhile, Hyunsookseok is expected to perform more actively, confirming the appearance of the TVN drama 'Mr. Sean Shine' scheduled to air this year.
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