PUMA will collaborate with HELLO KITTY to celebrate the 50th anniversary of the birth of PUMA SUEDE.
This collaboration has a special meaning in that it is a meeting of two icons that have been steadily loved by the public for nearly half a century. The 'Puma Suede' Classic, released in 1968, boasts the oldest history and tradition of the Puma sneakers line. Since its release in 1974, Hello Kitty has become an icon of popular culture for all generations, from adults to children, as a synonym for cuteness.
The feature of this collaboration product is based on the red color which is the symbol of Hello Kitty, and the sophisticated color harmony of white gives a youthful atmosphere. Especially, Hello Kitty's character wearing a bow tie on the side of the sneakers and the Hello Kitty's ribbon pattern on the bottom of the shoes maximized the loveliness.
Meanwhile, Puma has collaborated with global brands such as Big Sean, MCM, and STAMPD every month for more than a year to collaborate on PUMA suede collaboration
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