Patagonia Minimizes Environmental Impact

The domestic outdoor festival '2017 Yangyang Surfing Festival' and the '9th Gout Out'

Patagonia 's Warehouse Station was built to provide a fun and memorable stay with surfing and camping crews. Booth will be exhibited at '2017 Yangyang Surfing Festival' held in Yangyang Jukdo Beach from Oct. 14th to 16th and 'Yangyang Surfing Festival' held in Taean Monsangpo Camping Zone from October 27th to 29th. The 9th Go-out Camp 'was held at the event site, where 3,000 surfing clubs and 1,400 camper drivers were crowded, patagonia's "Wornwear" patch or "hand-down"

Patagonia "I want to give you the pleasure of dressing for a long time wearing clothes with beautiful memories, width = "708" height = "471" /> We also share the philosophy of branding to minimize the impact on the environment by minimizing the production of new products through repairs and remodeling, I had time. In addition, a variety of customer participation programs, such as the one-store instastagram posting event and the lucky draw event, were held. For those customers who can not participate in the on-site event, the SNS event, which shares Patagonia product images and clothes stories, And encouraged them to wear clothes longer.

The marketing staff of Patagonia said, "This Wear Station was designed for consumer participation campaign so that consumers can experience Patagonia's brand philosophy in the autumn of the start of full- "We hope that customers will be able to avoid the reckless consumption culture and pursue rational consumption by changing the old clothes through the operation of this ware station beyond merely extending the lifespan of the product."

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