[패션테크] If you trust Jennifer Hyman, CEO of Rent the Runway, her business will be a global fashion company, Landtour Runway is an online service. Rent the runway is a key service to renting designer apparel from over 500 different brands to customers who pay monthly fees. Customers are enthusiastic about a new service called Rent the Runway because they can actually complete their experience with the product at a much lower cost than purchasing high-end brands, clothing and accessories. In the fashion industry, where competition is considered to be at an all-time high, Rentthe Runway has not only survived, but also recorded sales of $ 100 million last year. Online fashion streaming service Rent the Runway (Source: themarketingsage) After the founding, it means that Landtour Runway started making profits for the first time last year. It's no surprise that today's fashion industry is dominating, not to mention fast fashion, CEO of Runway Runway CEO Jennifer Haiman has a stern warning. She said in an interview with the media that "I plan to export Zara out of the global fashion industry." Landtron Runway recently launched a new and less expensive plan. The new $ 89 plan, which costs $ 89 a month, will provide a total of four It is a service that lends items. In addition to offering a new plan, the existing standard plan will increase the monthly subscription fee by $ 159, instead of allowing unlimited items to be rented for a month. The story of Rent The Runway, a fast fashion killer, has been on display since January 2016, when the CEO Jennifer This is the idea that Hyeman has been pushing. She joined last year's fashion retailers such as Neiman Marcus and added strength to the story of the Fast Fashion Killer. Jennifer Haiman wanted to let customers know that instead of shopping in fast fashion for every season's trendy items, consumers need to invest in classic items that will light up their wardrobe for years. The idea of ​​Landtron Runway was passed on to customers. Jannifer Hyman, co-founder and CEO of Landtron Runway. Customers can rent fashionable items quickly instead of buying them directly, so they can quickly fill their own fashion needs. Unlike the past, customers have also become more receptive to the rental service. Previous customers of Rentthe Runway did not think that they would be able to rent certain items such as clothing. Customers have recognized fashion as an object of ownership, not as a subject of lending. However, just as the music streaming service Spotify, which lets you stream music that you want by paying a certain fee without actually purchasing a sound source, has transformed the existing sound source market, However, Jennifer Hyman's willingness to export fast fashion such as Zara to the industry from an objective point of view seems a bit exaggerated. In today's fashion industry, fast fashion has already become huge. As a typical example, the company's sales grew to $ 18.1 billion in 2016, which is about 20.5 trillion won. It is true that the sales of Landtree Runway are growing at a rapid pace. But if you compare it with the scale, it is not comparable to the fast fashion brands so far. According to a study conducted by a research institute, all of the online purchasers in the United States are 5 Only% say they are using the rent-a-run service. It is true, however, that the success of Rentlee Runway raises many questions about what will change the way customers shop in the future. Many fashion experts say that the apparel rental service, including Landtron Runway, will occupy a notable market share in the US fashion market, which is dominated by fast fashion. Whether the apparel rental service will be able to break down the fast fashion brand in the US market and pass the spot " Manik Aryapadi, retail manager of AT Kearney, a global management consulting firm, said," The argument that the apparel rental service in the US, There is room. It is true that the rental service has certain strengths in certain categories of the fashion industry, for example in certain categories such as wedding dresses or tuxedos. " But Manny Padi thinks Landtron Runway is too early to see the American fashion industry as a new market leader. At present, we can not be sure how long the customers will use the apparel rental service in the future, and the long-term and sustained growth of apparel rental service will be enough to overcome the existing fashion industry leaders Fung Global Retail and Technology (Fung Global Retail & Technology), which can be used on mobile as well as online, Deborah Weinswig, managing director of Retail & Technology, has a slightly different view: she says that apparel rental services like Rentthe Runway have the potential to have a significant impact on the sales of existing fast fashion brands Deborah Wayne Swing is the same path as Zara "Fashion is a very vulnerable to changes in the market or customers," said Millennium, a flagship consumer in the fashion market. Instead of purchasing expensive designer apparel products and even dresses at very reasonable prices, And more and more customers are recognizing that these apparel rental services are quite effective, especially for costumes for special occasions or costumes for very formal attire. In fact, we do not often wear special-purpose apparel, but once again we recall that they have tremendous value and need, and that's what customers are expecting. " The NPD Group Marshal Cohen, a senior analyst at the company, points out that low-cost apparel products produced by fast-fashioning are a kind of weakness in competition with the fact-on-apparel rental service. "No one can answer the question," Whether Lant the Runway will ultimately dominate the US fashion market. However, if the numbers determine everything, those who claim to be high fashion and fast fashion, of course, will have to be nervous. In fact, among the many fashion industry experts, only Marshall Cohen is blatantly outsourcing apparel to the United States He said he could shake up the apparel market. His confident talk is that apparel rental services like Rent The Runway will give more customers the opportunity to experience high-end brands and their products that could not have been experienced at a more affordable price in the past. Will Landt Runway create a perfect change in the American fashion market, where Spotify is bringing the complete confusion of the American music market? Spotify, a music streaming service that lets you listen to your favorite music without paying for a recording fee, and a Uber, which has made a huge damage to the existing taxi system. Uber) and the Landtour Runway are often subject to comparison. Whether or not Landtron Runway will become a company that will radically undermine the fashion market as it has brought complete change or confusion to the existing market as the two companies mentioned above There is an opinion. What we should note here is that the fashion industry is a completely different industrial area than music or the freight industry. Marshall Cohen, chief analyst of The NPD Group, a market research organization, said that the fashion industry itself is not open to anything new, except for the existing systems. Marshal Cohen) has a positive answer. However, the global management consulting firm AT Kearney says that luxury brands are at stake and that many department stores and boutiques are also facing the need to launch new retail strategies with the emergence of apparel rental services. Manik Aryapadi, head of retail at AT Kearney, stands in a different position from Marshall Cohen. "Clothing is a unique industry. Unlike the transportation business or the music business, customers have a kind of emotional bond with their favorite fashion brands and their identities. Continued brand participation by customers is also unique to the fashion industry. "The unique nature of this fashion industry is one of the most important reasons why existing customers are not able to show a positive attitude to the new service of apparel rental service." Fung Global Retail & Technology Deborah Weinswig, managing director of the company, said, "The CEO of Rentthe Runway seems to believe that it will be more common to rent than to buy clothing directly. In the battle to win the throne of the fashion industry, Lant the Runway Not the same apparel rental service and fast fashion brands are involved. In addition, numerous services and brands are becoming victims of new strengths or intense competition. Deborah Wayne Swing emphasizes that apparel rental services will be limited success only in performance apparel categories like menswear, plus size clothing and outdoor sports. Manya Padi points out that the growth of the apparel lending service industry could hurt existing traditional apparel retailers beyond fast fashion. "Eventually, timing determines everything. While referring to the apparel rental service, a new service in the fashion industry, many of them are in the global online e-commerce Amazon Amazon). It is the opinion of some of the experts that Amazon will soon enter the apparel rental service and Amazon's entry will fundamentally change the new fashion category of apparel rental. "If Amazon is introducing apparel rental services, and Amazon is using its existing customer base and platform to actively engage in apparel rental services," said Manya Padi, " If you go ahead, your existing customers' thoughts on the apparel rental service will change in a completely different direction. "If you decide to go into Amazon's apparel rental service, it's a testament to the value of a new concept of apparel rental service." "If Amazon launches apparel rental services, customers will expect apparel rental services that combine existing Amazon services with existing Amazon services such as next day shipping," he said. Apparel rental services such as Rent the Runway are dominated by fast-fashion brands, and the new concept of apparel rental services is no longer accessible to big global companies like Amazon. There is no clear answer as to how much of a threat to today's fashion industry is. Interactive display located in the Landtour Runway offline store. (19459003)

[패션테크] If you trust Jennifer Hyman, CEO of Rent the Runway, her business will be a global fashion company, Landtour Runway is an online service. Rent the runway is a key service to renting designer apparel from over 500 different brands to customers who pay monthly fees. Customers are enthusiastic about a new service called Rent the Runway because they can actually complete their experience with the product at a much lower cost than purchasing high-end brands, clothing and accessories. In the fashion industry, where competition is considered to be at an all-time high, Rentthe Runway has not only survived, but also recorded sales of $ 100 million last year. Online fashion streaming service Rent the Runway (Source: themarketingsage) After the founding, it means that Landtour Runway started making profits for the first time last year. It's no surprise that today's fashion industry is dominating, not to mention fast fashion, CEO of Runway Runway CEO Jennifer Haiman has a stern warning. She said in an interview with the media that "I plan to export Zara out of the global fashion industry." Landtron Runway recently launched a new and less expensive plan. The new $ 89 plan, which costs $ 89 a month, will provide a total of four It is a service that lends items. In addition to offering a new plan, the existing standard plan will increase the monthly subscription fee by $ 159, instead of allowing unlimited items to be rented for a month. The story of Rent The Runway, a fast fashion killer, has been on display since January 2016, when the CEO Jennifer This is the idea that Hyeman has been pushing. She joined last year's fashion retailers such as Neiman Marcus and added strength to the story of the Fast Fashion Killer. Jennifer Haiman wanted to let customers know that instead of shopping in fast fashion for every season's trendy items, consumers need to invest in classic items that will light up their wardrobe for years. The idea of ​​Landtron Runway was passed on to customers. Jannifer Hyman, co-founder and CEO of Landtron Runway. Customers can rent fashionable items quickly instead of buying them directly, so they can quickly fill their own fashion needs. Unlike the past, customers have also become more receptive to the rental service. Previous customers of Rentthe Runway did not think that they would be able to rent certain items such as clothing. Customers have recognized fashion as an object of ownership, not as a subject of lending. However, just as the music streaming service Spotify, which lets you stream music that you want by paying a certain fee without actually purchasing a sound source, has transformed the existing sound source market, However, Jennifer Hyman's willingness to export fast fashion such as Zara to the industry from an objective point of view seems a bit exaggerated. In today's fashion industry, fast fashion has already become huge. As a typical example, the company's sales grew to $ 18.1 billion in 2016, which is about 20.5 trillion won. It is true that the sales of Landtree Runway are growing at a rapid pace. But if you compare it with the scale, it is not comparable to the fast fashion brands so far. According to a study conducted by a research institute, all of the online purchasers in the United States are 5 Only% say they are using the rent-a-run service. It is true, however, that the success of Rentlee Runway raises many questions about what will change the way customers shop in the future. Many fashion experts say that the apparel rental service, including Landtron Runway, will occupy a notable market share in the US fashion market, which is dominated by fast fashion. Whether the apparel rental service will be able to break down the fast fashion brand in the US market and pass the spot " Manik Aryapadi, retail manager of AT Kearney, a global management consulting firm, said," The argument that the apparel rental service in the US, There is room. It is true that the rental service has certain strengths in certain categories of the fashion industry, for example in certain categories such as wedding dresses or tuxedos. " But Manny Padi thinks Landtron Runway is too early to see the American fashion industry as a new market leader. At present, we can not be sure how long the customers will use the apparel rental service in the future, and the long-term and sustained growth of apparel rental service will be enough to overcome the existing fashion industry leaders Fung Global Retail and Technology (Fung Global Retail & Technology), which can be used on mobile as well as online, Deborah Weinswig, managing director of Retail & Technology, has a slightly different view: she says that apparel rental services like Rentthe Runway have the potential to have a significant impact on the sales of existing fast fashion brands Deborah Wayne Swing is the same path as Zara "Fashion is a very vulnerable to changes in the market or customers," said Millennium, a flagship consumer in the fashion market. Instead of purchasing expensive designer apparel products and even dresses at very reasonable prices, And more and more customers are recognizing that these apparel rental services are quite effective, especially for costumes for special occasions or costumes for very formal attire. In fact, we do not often wear special-purpose apparel, but once again we recall that they have tremendous value and need, and that's what customers are expecting. " The NPD Group Marshal Cohen, a senior analyst at the company, points out that low-cost apparel products produced by fast-fashioning are a kind of weakness in competition with the fact-on-apparel rental service. "No one can answer the question," Whether Lant the Runway will ultimately dominate the US fashion market. However, if the numbers determine everything, those who claim to be high fashion and fast fashion, of course, will have to be nervous. In fact, among the many fashion industry experts, only Marshall Cohen is blatantly outsourcing apparel to the United States He said he could shake up the apparel market. His confident talk is that apparel rental services like Rent The Runway will give more customers the opportunity to experience high-end brands and their products that could not have been experienced at a more affordable price in the past. Will Landt Runway create a perfect change in the American fashion market, where Spotify is bringing the complete confusion of the American music market? Spotify, a music streaming service that lets you listen to your favorite music without paying for a recording fee, and a Uber, which has made a huge damage to the existing taxi system. Uber) and the Landtour Runway are often subject to comparison. Whether or not Landtron Runway will become a company that will radically undermine the fashion market as it has brought complete change or confusion to the existing market as the two companies mentioned above There is an opinion. What we should note here is that the fashion industry is a completely different industrial area than music or the freight industry. Marshall Cohen, chief analyst of The NPD Group, a market research organization, said that the fashion industry itself is not open to anything new, except for the existing systems. Marshal Cohen) has a positive answer. However, the global management consulting firm AT Kearney says that luxury brands are at stake and that many department stores and boutiques are also facing the need to launch new retail strategies with the emergence of apparel rental services. Manik Aryapadi, head of retail at AT Kearney, stands in a different position from Marshall Cohen. "Clothing is a unique industry. Unlike the transportation business or the music business, customers have a kind of emotional bond with their favorite fashion brands and their identities. Continued brand participation by customers is also unique to the fashion industry. "The unique nature of this fashion industry is one of the most important reasons why existing customers are not able to show a positive attitude to the new service of apparel rental service." Fung Global Retail & Technology Deborah Weinswig, managing director of the company, said, "The CEO of Rentthe Runway seems to believe that it will be more common to rent than to buy clothing directly. In the battle to win the throne of the fashion industry, Lant the Runway Not the same apparel rental service and fast fashion brands are involved. In addition, numerous services and brands are becoming victims of new strengths or intense competition. Deborah Wayne Swing emphasizes that apparel rental services will be limited success only in performance apparel categories like menswear, plus size clothing and outdoor sports. Manya Padi points out that the growth of the apparel lending service industry could hurt existing traditional apparel retailers beyond fast fashion. "Eventually, timing determines everything. While referring to the apparel rental service, a new service in the fashion industry, many of them are in the global online e-commerce Amazon Amazon). It is the opinion of some of the experts that Amazon will soon enter the apparel rental service and Amazon's entry will fundamentally change the new fashion category of apparel rental. "If Amazon is introducing apparel rental services, and Amazon is using its existing customer base and platform to actively engage in apparel rental services," said Manya Padi, " If you go ahead, your existing customers' thoughts on the apparel rental service will change in a completely different direction. "If you decide to go into Amazon's apparel rental service, it's a testament to the value of a new concept of apparel rental service." "If Amazon launches apparel rental services, customers will expect apparel rental services that combine existing Amazon services with existing Amazon services such as next day shipping," he said. Apparel rental services such as Rent the Runway are dominated by fast-fashion brands, and the new concept of apparel rental services is no longer accessible to big global companies like Amazon. There is no clear answer as to how much of a threat to today's fashion industry is. Interactive display located in the Landtour Runway offline store. (19459003)

byEric Catona •
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