As part of its strategy to become a global brand, it opened its first pop-up store in the Marais district in Paris, where it became the first domestic traditional casual brand to be launched in August, a famous editing shop in Paris, known as the epicenter of global fashion trends. The first collection of the global strategy line, 'Artist Edition', will be on sale until January 1, 2018.
The Marais district, one of the most visited in the world, is a hot place where French culture, arts and trendy coexist, as well as luxury boutiques and designer flagship stores, as well as 'Merci', 'La Fausse Boutique'
The Marais district pop-up store in Hedges, where the ceiling and one side of the wall are made of glass to create a sense of outdoor space, is a street of trendy editions such as the Empreintes. : 45 Rue Saintonge 75003 Paris) is a well-known sculptor who invented the 'Thinker' and was the worker of 'Auguste Rodin', known as the masterpiece of modern sculpture. It is a place where the molds of the paintings are placed, providing a harmonious blend of fashion and art.
Paris The first 'Artist Edition' of Hedges presented at the Les District Pop-up Store collaborated with the renowned art director of France and the creative director of the French cosmetic brand 'BULY 1803', 'Ramdane Touhami'
The original texture of soft cashmere and rich wool material. This is a product that originally reinterprets the hedgehog's classical sensibility on the subject of traveling between Paris and London. The 'Artist Edition' is available in a total of over 100 different styles ranging from outerwear that utilizes a variety of colors to a variety of items such as wrinkled skirts to multi-layered bags, artistic colors, and a sense of color, a simple yet unique design, T-shirts from 70 to 150 euros, skirts from 225 to 420 euros, jackets from 435 to 570 euros, coats from 405 to 885 euros
Hedgehog emerged as a traditional casual brand in the Asian fashion market, with its 270 stores in China and the succession to Asian fashion markets such as Taiwan and Japan starting in 2007 in China. The artist edition, which has been prepared for years to make a global brand beyond Asia, is a collection of works created by global artists working in various art fields around the world based on inspiration from various brand identities such as hedges' logos and symbols.
LF marketing manager Nam Ji Hyun said, "LF's flagship brand, the fashion brand hedge, representing Korea, has entered the Paris colette, opened the Mara district pop-up store, Becoming a Global Brand I'm making a meaningful sound. "
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