LACOSTE, France's premier casual brand, unveiled its Spring Summer 2018 collection at Paris Fashion Week at 10am (local time)
'Fashion Capital' The Paris Fashion Week in Paris, France is considered to be one of the four most fashionable and fashionable fashion weeks in the world, in Paris, London, Milan and New York. The brand Lacoste, which was born in France, has been presenting its collections in New York for the past 14 years, but to celebrate its 85th anniversary in 2018, Lacoste moved to Paris, home of the brand, to launch the 2018 Spring Summer collection on the runway. 
Lacoste has built a unique identity every season by showing her collection of timeless heritage and sport DNA in elegant Lacoste over time, Haine 'and' Summer Story (Conte d'ete) '. Lacoste's creative director Felipe Oliveira Baptista (Felipe) combines the two contrasting elements of the Street Code and the Bourgeoisie core code with a cinematic approach to create a comfortable, chic, active and innovative design that is unique to Lacoste
Felipe mixed humorous expression of Lacoste's French Heritage by mixing various codes. Especially, polo shirt, which is an icon of brand, was changed in a colorful way and climbed on the runway and attracted attention. Polo shirts of various designs ranging from classic polo shirts to deformed stripe patterns and two-tone color schemes to polo shirts with humorous elements were introduced.
The double-breasted blazer, a favorite item of brand founder René Lacoste, was reinterpreted, and in the 1930s High waist pants were born with a new look. The crocodile, a symbol of Lacoste, is adorned with a piping cardigan of roper buckle and gold button, and the boat shoe is reborn as a short heel coat shoe. Other items, such as bags with retro moods, are also reminiscent of the colorful 90s.
On the other hand, every year we collaborate with artists in various fields to present the Holiday Collector Lacoste was with Mathias Augustyniak and Michael Amzalag of M / M Paris, and Lacoste and two artists were acclaimed on the SS18 runway in collaboration with Avantgarde mood, And a pleasant mix of brand icons such as tennis balls, polo shirts, and freestyle printing have attracted attention, and the Holiday Collector of Lacoste and M / M Paris will be on show in the upcoming winter of 2017.
The Lacoste fashion show features world-renowned tennis player Lacoste Ambassador Novak Djokovic and French track and field champion Marie Jozefelek, as well as French icon and famous producer Caroline de Mére, actor and top model Emmeline Ballard, famous fashion blogger Valentina Ferragio [19] 459004]
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