Related industries are developing as China is in the era of 'lonen economy'.
The 'lantern economy' means 'lazy people' and means the phenomenon of activating the goods and service industries that satisfy their demand.
Here, 'lazy person' refers to the workers and consumers who make delivery food, which is a city that compresses domestic working time as much as possible with busy daily life. There are a growing number of college students, mostly young people in their 20s and 30s, who have been making daily errands with apps such as smartphone penetration and food delivery.
In particular, products and services launched in line with the increase in 'lantern' are small appliances such as robot cleaners, toasters, and O2O services in the city.
The O2O service is short for 'Online To Offline' and refers to services that are ordered online and received offline. Downtown O2O service is a service in the same city as both customer-goods provider-service provider
In particular, home-visit services are growing at a rate of more than 100%, and related industries are rapidly developing.
O2O service for home visit type has provided the base for O2O service market in China due to expansion of smartphone penetration rate and development of mobile technology
In 2016, the number of mobile users in China increased by 12.1% year-on-year to 700 million, so the market size of O2O service in China in 2016 increased by 71.8% to 762 billion yuan (127.6273 trillion)
The O2O service market in the city is 200 billion yuan (33,489 billion won) in 2013, 3.5 times more in 4 years.
It is expected to reach the level of 1 trillion yuan (167.49 trillion won) at the end of this year.
The O2O service in the city is divided into two types, one is a store visiting type in which customers visit a store, and the other is a home visiting type in which a customer visits a home. By 2014, store visits accounted for more than 95% of the market, but fell sharply from 2015 to 80% last year.
On the other hand, the proportion of home visiting services has increased by 18% p in five years and is expected to exceed 20% by the end of 2017. It can be seen as a result of the rapid growth of the home-visiting O2O service market, where the proportion of the two services varies
Over the past four years, the home-visiting O2O market has grown more than 100%, and last year the market reached 150 billion yuan (25,113 billion won). It is expected to exceed 260 billion yuan (43.5292 trillion won) this year and exceed 500 billion yuan (83.71 billion won) in 2019.
In addition to food delivery service, O2O service has recently expanded to all fields related to everyday life such as delivery service for courier, ticket purchase, payment for electricity and water, delivery of laundry,
# Developing China O2O Services Market
According to iReseach, a consulting firm, the area that has the highest share in the Chinese O2O market last year is related to life services. The typical O2O service of the lantern economy is food delivery service.
China's most representative O2O service is by far the best food delivery service. WaiMai's platform, 'Alasmar', means 'deliver anything you want'. When you order food through the food delivery app, the delivery specialist will receive the food ordered from the restaurant, and the delivery fee will be paid by the customer.
Chinese food delivery The O2O market has been around since 2010, but it has developed into a market centered on 'delivery and other errands' in the market, where food delivery is at the core rather than simple food orders through apps.
'Alumni' is the largest company operating in the Chinese food delivery market. Founder Jang Hao Hao lived in a graduate school dormitory and bought food from roommates and telephones.
We are offering a delivery service from the restaurants in Shanghai alley for a fee.
Although the service provider was initially limited to college students, it turned to online services in 2010 and is being used by more than 1,400 cities in 2016. Last year, China's largest e-commerce company, Alibaba, invested US $ 1.25 billion, and in May, Alibaba plans to fund alumni funding, with a funding target of at least $ 1 billion.
Most recently, the language service is constantly expanding.
Food, flowers, cakes, fruits, vegetables, medicines, and even daily necessities can be delivered. Morning delivery is also under way for the 'Lanterns' that are going through the morning. In addition, as the number of delivery products has increased, cooperative shops have also been expanding, and the number of existing restaurants has recently expanded to include supermarkets, marts, fruit shops, and vegetable stores.
In April of this year, 'Bangmai, Bang Bang' was opened in the city and it is being piloted in Shanghai.
In addition to food delivery, the housekeeping help app is also in the midst of an upcoming downtown O2O service.
Among them, HOME KING is a household assistant app that was established in 2010 and became a leader in the field by switching from the housekeeping information platform in 2013 to directing.
Hometown provides services such as cleaning, housekeeping assistance, postpartum care assistant, home appliance washing, etc. As of July, it provides housekeeping assistance to 2 million households in about 30 cities.
In China, home-visitable O2O services have been fiercely competitive in the market,
There is an increasing trend of transforming from information platforms such as hometown to service providers, which can lead to improvement of service quality, but it may incur operating cost.
In China O2O market, IT dinosaurs are added to existing O2O stronger and competition is intensifying, and O2O service is extended to BAT (Baidu, Alibaba, Tencent) which is called IT dinosaur.
In the future, Alibaba, China's leading Internet portal, Tencent and Baidu, the largest search site in China, will appear to be in full swing in this market. Especially Alibaba and Tencent will be serving food delivery apparel and Mei Dengping It is in competition while investing in reviews. In May, Alibaba's $ 1 billion funding for alumni was also intended to help them compete with Meiji Dengping.
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