New York contemporary sportswear brand ' JILLSTUART SPORT ' developed by LF (representative Gyu-shik)
'Jill Stuart Sports' is strategically launched in LF this spring for the domestic sportswear market, which is expected to grow by around 20% annually starting from this year due to the improvement of living standards of domestic consumers and the increase in interest in health. One brand.
A lifestyle sportswear brand based on the rational sportiness of New Yorkers who pursue their own style in everyday life in busy metropolises and exercise their pace without being aware of others.
Jill Stuart Sports introduced Park Seo-jun, a mainstream actress who has formed a solid fandom in the popular drama 'Samp, My Way' as a brand's muse, We plan to introduce it to customers in connection with the lifestyle of
Jill Stuart Sports, who has been launching the brand this spring and has been focusing on marketing women's products such as yoga / pilates gymnastics and yoga / pilates showcasing collaboration images with domestic female fashionistas and singer Lee Hyo Lee,
In addition to focusing on expanding distribution network through the opening of the new store, Park plans to mark the brand's pursuit through various marketing activities such as experiential events and drama PPL.
Jang Stewart, business manager of LF Jung Stuart Sports Business, said, "Park Saw-jun has developed a perfect career from his perfect body and dedication through various exercises as well as comfortable charm that comes from stylish style and soft smile. It is similar to Jill Stuart Sports, who pursues the concept of 'SLOW SPORT', which aims to enjoy sports at the pace of his or her own process up to the level. "
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