Gucci announced the launch of the Gucci Place project, which introduces places around the world that have inspired brands.
Gucci finds a variety of places that reflect brand-specific tastes and values and has chosen it as Gucci Place. Gucci Place is located in any space and location, and the contemporary aesthetic of Gucci creative director Alessandro Michele can be found in the mobile app
Gucci planned this project to encourage people to discover exciting and unexpected stories and details about Gucci Place, and to be part of a community that shares a passion for each place . In the future, Gucci plans to create a 'Gucci Place' network through a variety of venues that offer surprises and excitement and stimulate creative responses.
Gucci Place is the first Chatsworth House in Derbyshire, England, where Hamish Bowles, the international senior editor of the US Vogue, This is where the 'House Style' exhibition is being held, where Gucci is officially sponsoring. Chatsworth is also the location for the Gucci 2017 S / S ad campaign, featuring British actress Vanessa Redgrave.
Gucci Place will have a special badge that reflects the eclectic aesthetics of Gucci, with a motif that suggests a specific location, such as the emblem or the design details of the building.
Also, from July 18th, the Gucci app will have a new feature that invites customers directly to each place. If the user is near the Gucci Place via location service on their mobile device, they will send a push notification to visit the place. This allows users to check in to Gucci Place via the app, get the badge of the place, and collect all badges from Gucci Place.
The Gucci app will provide detailed explanations of Gucci Place through text, photos and videos. The app provides a separate section that provides basic information such as Gucci Place's phone number, email, and website, as well as information on events held in each place, so you can search for the information you want.
Gucci will release more Gucci Places in the second half of this year and will release products specifically designed for each location.
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