VOV, a women's wear brand developed by Shinsegae International (CEO Cha Jung-ho), will launch the # VX line, which has a sense of street appeal for the sake of the season. #VX is a combination of V representing the bob and the unknown, meaning that it can not be defined. This is a new line of bob's concept of unfamiliar youth and novelty.
The style of 'hip' that popularize street fashion, which has recently emerged as a liberal city, has emerged as a mega trend and can reveal my own personality. The New York street fashion brand 'Supreme', called 'The Emperor of the Street', has been buzzing enough for customers to stand in line for several hours to buy a product.
With the launch of the # VX line, Boeb will showcase a variety of unique and dynamic styles that are distinctly different from existing brand images. The #VX is made up of trendy and street-like products. It features items that can be worn easily and easily in everyday life such as jersey t-shirts with large lettering, long dresses, windbreak jackets, track pants, hood jumper, etc.
In particular, based on sporty design and sophisticated design, it added detail such as large lettering, slit (trim), etc., and it became the unconventional free atmosphere and aimed at the design which can be easily digested by anyone. It was able to wear comfortably because it contained street sensibility to wear comfortably. T-shirts are priced between 80,000 won and 100,000 won, long dresses are priced at 100,000 won, jumper shops are priced at 200,000 won, and prices are set at a reasonable price, which is 30 percent lower than existing products.
In addition, it is increasingly utilized as an item that can be worn from the middle of summer to the early autumn season aiming at the lengthening summer season.
Kim Joo-hyun, marketing manager of Bob's, said, "If foreign luxury brands have led the trend of fashion in recent years, street fashion that is free and full of personality is emerging as a new mainstream," said Bob, Through the # VX line, we will see a new way of street fashion that we have never seen before in domestic womenswear. "
BoV's #VX line showing the essence of street fashion will be sold nationwide from July 7th to the national bob shops and Shinsegae International online boutique SI. You can see them at Village.com.
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