'Prime Day' is called 'Black Friday in July' as a discount for prime members for one day just for the Amazon anniversary (July 12th).
Sold 2 million toys, 1 million pairs of shoes, and 200,000 headphones during the 'Prime Day' last year.
'Prime Day' in July starts at 10am on the 11th and runs for 30 hours, and it is targeted to prime members who are paid members of Amazon. Prime membership fee is $ 99 for an annual fee and offers free shipping for most products.
The event will feature new discounts every five minutes through the official website of Imaza Zone, with orders totaling 34.4 million units, or 398 units per second by 2015, the first year of Prime Day.
According to industry experts, the Amazon Prime Day has gone beyond the 'second Black Friday' to the so-called 'Black Friday in July' within three years of its implementation.
Especially, the sales volume of last year increased by more than 60% compared to the year of 2015, and this year's Prime Day will be the biggest shopping mall of the year.
On the other hand, the anniversary of the founding of Amazon is July 12. Amazon 'Prime Day' is a one day prime member discount
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