The '30s woman' who spares everything from consumption for family to luxury goods consumption such as high-priced cleaner, powdered milk showed remarkable activity.
In the first half of 2017 (Jan.1 ~ Jun.25), 11th Street foreign short-term category buyer data was analyzed, and the '30s female' ranked first (26%) and their purchase transaction volume increased 68% did. The best-selling best seller was mostly a favorite item for women in their thirties in that order: 'Dyson Cleaner', 'Abtamil Formula Milk' and 'Louis Vuitton Luxury Goods'.
11th Avenue analyzed the foreign directors' trend in the first half of 2017 when 'Amazing Woman Power' showed the 'WONDER'. One of the reasons for this is that the world market, world-wide shopping, one-stop shopping, fast-paced second generation, diversified items, electronics, It is derived from the first letter of the English word meaning
■ Worldwide Direct Market (Worldwide)
In addition to the US, the foreign direct investment market, Germany, the United Kingdom, and Taiwan are emerging as emerging countries, and the purchasing items for each country (continent) are becoming clear. The 11th and 11th straight foreign branches also showed various distribution patterns such as Europe (Germany, UK) (22%), Japan (11%) and China (7%) after the US (60% Sourcing of colorful products was outstanding, but Japan was popular with high-priced raw materials and Germany was dominated by health foods such as milk powder and vitamins.
■ One-stop shopping (one-stop shopping)
Since last year, 11th Avenue has been a partnership with leading global companies including 'Max Musl' (health food), 'Revolve' (fashion), 'Rakuten', and 'StrawberryNET' We have created an environment where global shopping can be done in one place only if 11th Street is available without a membership process. This month, we intend to consolidate product competitiveness in various categories through 'Forward' (luxury) and 'Forced' partnership.
■ Second generation of fastball "30-year-old male" rapid rise (New Consumer)
It is noteworthy that the emergence of the second generation of fastball emerged after the first generation of women in their 30s. The '30s' accounted for the second place (19%) of the total transaction value after the 30' s, and the purchase turnover rate was 46%. The average amount of purchasing per person is higher than that of men (140,000 won) and women (120,000 won).
■ diversification of items (Diverse)
Diversification of fast-paced consumption items also became prominent. Until two or three years ago, if you go straight to overseas, mainly fashion items of a certain brand have become mainstream, but now it is expanding into various items such as household appliances and food. In the first half, 'health / food' category sales increased by 74% from the previous year, and the categories of 'living' such as interior accessories and furniture increased by 71%.
■ Strength of Electronic Devices (Electronics)
■ Reasonable Shopping Environment (Reasonable)
The 11th Street foreign direct line is differentiated by sourcing products considering domestic season issues at a reasonable price. Dyson, Bravo robot cleaner, Xiaomi mask, etc., which are one of the biggest issues of this year, which are fine dust and yellow dust season, are provided at a cheaper price in domestic market.
■ Women's favorite boutique shop "FORWARD"
We are also strengthening our partnership with large companies so that we can buy high quality products at a lower price than the fast website. 11th Street is a luxury fashion online boutique shop called 'FORWARD' which is a women's favorite store. More than 300 products including Fendi, Valencia, Dolce & Gabbana, Bettei, Acne Studio, Isabel Marang and more than 5,000 products .
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