A variety of lifestyle products such as herbs, diffusers, and mask packs, which are of interest to women in their 30s and 40s, will be introduced in consideration of the lifestyle and living trends that have become popular in recent years.
In particular, we will maximize store differentiation and customer satisfaction through highly branded and collaborative products.
Olivia Lauren 's lifestyle store consists of' OL 's Life Style' zone in existing stores, ▲ mask pack No.1 [메디힐] ▲ first place in Germany hand care market share [카밀] ▲ travel goods sourcing brand [모노폴리] ▲ Fiber perfume leader [러비더비] ▲ Australian premium incense / diffuser [써카 홈] ▲ Eco-certified eco-friendly unfinished wood product [편백가]
Olivia Lauren, director of the business division, says, "Nowadays, 3040 women like to decorate their own space, and they want to dress fashionably in their own space." This lifestyle store allows visitors to view various product groups in one space. And we expect to generate additional sales such as new customer inflows. "
Olivia Lauren 's Lifestyle Store will be showcased at about 20 stores this year, and plans to expand into an Antenna shop where the market will be tested and the future will include exclusive shops, fashion, living, and cafes.
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