Lotte Home Shopping, Taiwan $ 63 million export consultation

Lotte Home Shopping (Representative Lee Wan Shin) presented 'Korea Brand & Entertainment Expo' held in Taipei, Taiwan for three days from 22nd to 24th. ) Was co-hosted by KOTRA (President Kim Jae-Hong) for the first time as a private company.

According to official figures of the Ministry of Commerce, Industry and Energy and KOTRA on 26th, 2006, a total of 63 million dollars (about 71.5 billion won) of counseling results were obtained from local exporters for companies wishing to enter Taiwan

Lotte Home Shopping supported 80 domestic companies to attend the fair as part of the 'overseas market development team' project, which connects domestic SMEs with overseas distributors. Considering the fact that home shopping companies have been conducting export conferences for 20 ~ 30 SMEs, it is the biggest ever.

Participating companies achieved about 800 cases of export consultation for $ 63 million. This is the result of Lotte's home shopping exceeding 250 times in 2011, five times more than the $ 250 million (about 13 billion won) in December and February of this year.

Joo Eun Co., Ltd., a household goods specialist that sells 'Woon-shot Magic Clean', a multi-purpose cleaner, has earned $ 5 million worth of export consultation in the local market. Kitchenware, a kitchenware company, I got a good response from the local counseling.

An official from the company said, "This is an opportunity for SMEs who have difficulty in exploring the market even though they have excellent products," he said. "We were able to make good results locally thanks to substantial business consulting, I look forward to actively supporting overseas expansion into other countries. "

At the 'Korean Wave Products Fair', various marketing events were conducted using Korean Wave such as K-POP performance, fashion beauty show, actor Han Chae-young fan signing, and Korean small and medium-sized company product exhibition and experience hall operation. In addition, Lotte Home Shopping donated 100 million won worth of goods to local welfare facilities.

Lee, Wan Shin, CEO of Lotte Home Shopping, said, "The priority is to create a sound distribution ecosystem that coexists with our partners. We will contribute to the economic expansion by actively supporting domestic SMEs'

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