Benetton Korea to open its first integrated online mall after entering Korea

Benetton Mall' was opened on the 26th.

The Benetton Korea online shopping mall that was opened this time is O2O platform which prepared all the shopping process from the customer's standpoint, and it provides general courier service as well as the service to be picked up at the store desired by the customer and the same day Provide differentiated services to users through quick delivery service

Recognizing the importance of inventory depletion due to the nature of the brand business, the system was designed to be an effective process for the company's profit and loss structure by constructing a delivery system that utilizes stocks of stores nationwide instead of stocks of online logistics

In particular, we have invested a lot of time in UI & UX to maximize the convenience of users and launched PCs and mobile shopping that have not existed before. While maintaining the identity of the Benetton Group, The overall structure of the web design was

In Benetton Mall, all apparel items except accessories are introduced as model images, and the integrated items store is set up reflecting the shopping patterns that are changing from items in the brand-oriented shopping to items.

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