E-Mart will host 'SME Promotion Corporation • Emarto brand business agreement ceremony' for the creation of SME promotion platform and excellent SME growth platform at the 6th floor of E-mart headquarters in Seongsu-dong
On the day of the ceremony, Professor Lee Chung-hee of Chung-Ang University, Chairman of the Small Business Association, including CEO Lee Chae-woon,
Through this agreement, E-Mart plans to increase the proportion of small-sized companies' production of non-branded products by 10 percentage points over the previous year, and to expand the number of small and medium-sized enterprises with annual sales of more than 1 billion won. In addition, E-Mart is planning to open up overseas markets and to increase the exports of non-branded SME products more than twice
First of all, E-Mart will raise the proportion of small and medium-sized enterprises (SMEs) from 60% of total non-brand production to 70% by the end of this year. Last year, 123 small and medium-sized companies that produced no brand achieved 76.8 billion won in sales.
E-Mart plans to expand the number of non-branded SMEs to 150 by the end of this year by continuously launching new brand-name products to find excellent SMEs. In addition, based on non-branded star products such as 'mountain villages' that produce no-brand cheddar cheese balls and 'Hanul herbal medicine' that produces no-branded wet tissues, 'excellent small and medium enterprises' It plans to increase it to 39 in the year.
In order to increase the number of star SMEs with more than 1 billion sales of non-branded brand, E-Mart is responsible for designing, selling, and marketing all brand products, while SMEs focus their core competencies on product production. The price is going to be lowered and the pseudo cost will be raised. In addition, E-Mart plans to expand overseas sales of SMEs through ex-brand exports.
Last year, E-Mart exported a total of 375 brand-name products produced by SMEs to 8 countries, including China, Vietnam and Mongolia. This year, we will aggressively export non-branded products mainly in Southeast Asia, expanding exporting countries to nearly 15 times, and exporting more than double to 10 billion won.
As of the first quarter of this year, the average sales of the Emart Gooban brand in Vietnam stood at 300 million won per month, twice as high as the monthly average sales of 150 million won per month for one store in E-mart in Korea.
Lee Kap-soo, CEO of E-Mart, said, "Through the agreement with SME Promotion Corporation, the no-brand will offer a win-win model that can be used as a platform to discover and grow Korea's top SMEs hidden beyond reasonable products "In the rapidly changing distribution environment, the Emarto brand will lead the way for SMEs to launch products optimized for their customers' lifestyles. We will do our utmost to establish a bridgehead for SME growth."
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