Although summer was announced on the last 5 days, the daytime temperature is approaching 30 degrees early, and early summer heat continues. There are also increasing numbers of people preparing for Coolbruch earlier than usual.
Coolbruch means business dress that can be worn comfortably even though it is formal. In fact, according to Lotte.com online shopping mall, sales of summer cool beads items such as shirts, linen roll-up shirts and sleeveless blouses rose 22% YoY from April 22 to May 5 when heat began
Compared to the previous year, looking for a product of CoolBulk has accelerated.
Lotte.com will launch the '2017 Cool Biz Fashion Competition', which brings together summer styling products for workers, about two weeks ahead of the previous year. In this event, men's and women's office look items, which are carefully selected by fashion specialist MD, can be seen in one place from underwear.
Lotte dot-com apparel team Shin Hye-MD said, "This summer, cool bouquets that add embroidery or cool color to lace or linen material are expected to become popular." "In fact, not only shirts and blouses, , And lace and linen materials that utilize color sense in various items such as dresses. "
MD's recommended products are 'Bean Pole Ladies' Navy Race Short Sleeve Dress with feminine impression with sleeves and hem part lace pattern cut,' Bean Pole Ladies Beige Linen Shirt Collar 7 Piece Pullover ',' Lacoste Live Men's Picquet Basic Polo Shirt 'giving a lively point in color, and' Giodano Men's Linen Shirt 'in cool blue tone, which is good to wear in the summer.
In the '2017 Cool Biz Fashion Competition', 10% accumulation will also be held for purchasing customers. You can earn 5,000 L.POINT items when purchasing over 50,000 Won items for clothing and underwear products by May 9, and 10,000 L.POINT items when purchasing over 100,000 Won items. L.POINT can be applied for at the '2017 Cool Biz Fashion Competition' page.
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