MK Trends (CEO Kim Dong-nyung, Kim Mun-hwan) has been continuously introducing Bucharu's premium line T-shirts since 2013, reflecting the vintage image of Bucheru to the changing design trends every year. In 2013, the company has continued to expand its lineup by introducing 11 kinds of products in eight designs in 2017.
In particular, the prints of Berberu, such as wings and eagles, are expressed in more sophisticated and solid graphics than the previous ones. As a result of introducing the design with stone and beads for the first time, Compared to the same period of last year.
The brand image of Burr Koo and various premium brands was further enhanced, leading to the growth of the premium line. Since last year, Lotte Giants Lady's Day has been expanding its image as a brand that combines fashion and culture with the 'Burr Currie Culture Festival' with various cultural events.
This year, we are participating as the official clothing sponsor brand of 'CJ Korea Express Super Race Championship' which is the largest motor sports competition in Korea. We are actively engaged in marketing activities that are suitable for the premium line with the launch of the collaboration bubble with the premium beer brand 'Cloud' .
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