So far this year (January 1st ~ May 28th), Soho fashion merchandise at 11th Street increased 148% more than the same period of last year, and Soho fashion portion of women's apparel category accounted for 18% It jumped to 32% this year.
SOHO (Small Office Home Office) is a place selling fashion items through a personal online mall, and has fixed customers handling unique items.
Earlier this year, 11th Street saw the addition of 40 "popular" SoHoMo stores to deploy "Hunter MDs" to recruit small town sellers. 'Hunter MDs' are actively promoting the sales of small-sized sellers, which are popular among 10 ~ 20's customers, such as Instagram and SNS, and currently Miamasbin, Fashion Pool, Coco Blanc etc. are on 11th Street.
Recently Soho fashion has become a Korean type 'Fast Fashion' (SPA) by enhancing the quality by promoting the trendy design quickly and strengthening the PR through the SNS channel
These sub-mobiles are showing the same influence as brand fashion, and the annual turnover is in the order of 80 billion won. There are more than 100 soho fashion malls in 11th street including Imbly, Nanning, 11am, Mokobling and others.
11th Street will hold a 'Rising Fashion Style' plan exhibition, which will introduce trendy fashion items through a new SOHO brand, which recently opened at 11th Street, in summer season.
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