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SK Planet (CEO Sung Sung Won) 11th Street 'Mom's Day' (Guesthouse), 'Yen Info' (Pension) including ' Hotel, pension, resort, and guest house through partnership with four professional lodging companies, including hotel, lodging, and lodging.
With this alliance, 11th Street has the most lodging products in domestic online malls and took the first step as 'Domestic Lodging Product Hub'.
Recently, as 2030 women are newly emerging as the flagship consumers in the domestic lodging market, they are able to form independent and specialized accommodation products such as dog pensions, 'Guest House' is the most important feature that expanded the choice according to customer's situation and taste.
Last year's 11th stay 'Domestic Lodging' service upgraded user visit traffic through UI (User Interface) and UX (User Experience) based on 'Mobile First Strategy' ▲ Increased number of products through strategic alliances with specialized companies We have made strategic investments to expand our services to reflect the diverse needs of customers who use travel services, such as 'discounted hotel on the day' and 'real-time ticket service'.
As a result of these efforts, sales of 'domestic accommodation' at 11th floor in 16 years were 118% Compared to '13 ', '14' increased by 153%, '14 'increased by' 118 in '15. The average annual growth rate of 'domestic accommodation' for four years from '13 to '16 reaches 130%.
In particular, the number of domestic hotel sales at 11th floor in 16 years was more than twice that of PC (29.7%) for 'mobile' (70.3%) and 'female' (57.7%) for ' %), And the percentage of customers in their '30s' (49.1%) age group was higher than those in their 20s (13.5%). By category, "hotel" (55.3 percent), resort (35.4 percent), and pension (9.3 percent) accounted for the highest proportion of "hotel" sales
Among the top seven products by sales are ▲ 1st place "Haevichi Hotel & Resort" (Jeju) ▲ 2nd place Shilla Hotel (Jeju) ▲ 3rd place Hidden Cliff Hotel & Nature (Jeju) ▲ 4th Lotte Buyeo Resort ) ▲ 5th Samcheok Sol Beach Hotel (Samcheok) ▲ 6th Daemyeong Vivaldi Park (Hongcheon) ▲ 7th Kensington Jeju Hotel (Jeju) was selected. By region, 'Jeju Island' (28%) was the most sold followed by Gangwon Province (21%) and Seoul (11%).
Compared to the same period a year ago, sales of accommodation in Jeju increased by 33% over the past two months (Jan. ~ Feb. '17). Domestic customers are showing a positive signal to revitalize the domestic market in Jeju Island, which received a direct hit due to the decline in euker (Chinese tourists).
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